FEATURES
Gemma Nobbs and Hayley Sandford, senior social media managers at Aviva, describe how Aviva’s Creators programme demonstrates the power of authentic, employee-led storytelling to humanise brands.
Damian Reece, senior counsel at Vigo Consulting, explores the reputational risks of a cookie-cutter approach to PR consultancy.
FEATURES FILTERS
Each month, we ask two communications professionals to debate an issue via an exchange of emails.
Trust is at the heart of a company’s communications, and many brands are now obsessed with reversing the decline.
The management of corporate workflow is increasingly becoming a concern.
