FEATURES

Gemma Nobbs and Hayley Sandford, senior social media managers at Aviva, describe how Aviva’s Creators programme demonstrates the power of authentic, employee-led storytelling to humanise brands.
Damian Reece, senior counsel at Vigo Consulting, explores the reputational risks of a cookie-cutter approach to PR consultancy.

FEATURES FILTERS

The Cannes Lions Festival has a storied history of recognising the best in advertising and marketing.
Rise of the machines: Jeremy Probert says the future is a scary, machine-run place.
From head girl to head of communications engagement, Saskia Jones has always strived to make a difference in her work.