FEATURES
Gemma Nobbs and Hayley Sandford, senior social media managers at Aviva, describe how Aviva’s Creators programme demonstrates the power of authentic, employee-led storytelling to humanise brands.
Damian Reece, senior counsel at Vigo Consulting, explores the reputational risks of a cookie-cutter approach to PR consultancy.
FEATURES FILTERS
Fostering a strong workplace community leads to employee happiness; and ultimately a better brand experience. Dale Smith, founder and director of creation at Bridge Training & Events, talks organisational culture, building trust – and how anthropology is the key to understanding employee behaviour.
Communications director for civil service pensions provider MyCSP brings retail tactics to one of the scariest and dullest industries around. How does his team engage people around September’s Pension Awareness Week and beyond?
