FEATURES
A single offhand remark can be enough to expose deep gaps between a company’s internal culture and its public promises. Tim Gray, senior PR advisor at Intelligent Relations, explores how private conversations can become a public test of trust.
Jennifer Roberts, chief marketing officer at Onclusive, explores how AI tools, when treated as co-pilots rather than replacements, are enhancing the work of PR and marketing professionals.
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Fostering a strong workplace community leads to employee happiness; and ultimately a better brand experience. Dale Smith, founder and director of creation at Bridge Training & Events, talks organisational culture, building trust – and how anthropology is the key to understanding employee behaviour.
Communications director for civil service pensions provider MyCSP brings retail tactics to one of the scariest and dullest industries around. How does his team engage people around September’s Pension Awareness Week and beyond?
