FEATURES
Gemma Nobbs and Hayley Sandford, senior social media managers at Aviva, describe how Aviva’s Creators programme demonstrates the power of authentic, employee-led storytelling to humanise brands.
Damian Reece, senior counsel at Vigo Consulting, explores the reputational risks of a cookie-cutter approach to PR consultancy.
FEATURES FILTERS
Save the Children’s Kirsten Walkom dreams of changing the
humanitarian communications model. How has her lifelong
interest in conflict studies enabled her to lead a global
organisation through change? Brittany Golob reports
Reaching a remote workforce is a challenge for businesses of all size
and shape. How can internal communicators think creatively
about employee engagement?
With a declining trust in news, public relations professionals have to work hard to influence the public in new ways, says Jason MacKenzie
