Marketing and communications agency Big Partnership has been appointed by Flavour Makers to increase demand for its popular Street Kitchen and Passage Food brands among UK shoppers.

Big’s Manchester team will work alongside the Australian-based food developer to increase product sales across both brands, as part of an integrated communications strategy.

The consumer campaign, which will include media relations, paid social media content and influencer outreach during the campaign, kicked off this month.

Available in major retailers including Tesco and Sainsbury’s, Street Kitchen and Passage Food products have been created to make home cooking as easy as possible and are inspired by global flavours and recipes.

The appointment follows a series of new consumer campaign wins over the last 12 months, including plant-based food brand Loma Linda and an additional project with Alston Bar & Beef Manchester.

Big director, Sarah Lawless, says, “Big has a strong track record of delivering results for a wide range of food and drink brands across the UK and the team can’t wait to start work on this tasty new brand. The campaign we are planning for Flavour Makers will raise awareness of its delicious Street Kitchen and Passage Food products and inspire even the most novice cooks across the UK to get cooking.”

Big Partnership employs 120 people across PR, marketing, digital, design and events with offices in Manchester, Glasgow, Edinburgh, Aberdeen and Dundee.