Marketing analytics firm Brightblue Consulting announced that it has been retained by furniture retailer Oak Furnitureland to provide marketing analysis and help optimise the company's media investment strategy.

Brightblue’s marketing measurement expertise will provide the retailer with clear strategies to grow profitability, helping it to understand what drives footfall to its 96 stores across the UK, generates online traffic to their website and ultimately converts into sales.

As part of the project, Brightblue Consulting will run analysis through its store level modelling solution, allowing the retailer to obtain a micro-level insight into what’s driving store performance, building up into an overall national view.

“Brightblue‘s in-depth analysis will support an evidenced-based approach to our media investment, promotional strategies and price level. We look forward to implementing their analysis to drive more profit from our marketing activity through 2019,” says Bob Wallis, head of commercial finance at Oak Furnitureland.

Director and founder of Brightblue Consulting, Michael Cross adds, “Marketing has been a crucial part of Oak Funitureland’s success to date, but our work with them will help ensure that they are getting the very best possible return on their marketing investment and will ultimately help grow their revenue.”

This new client for Brightblue Consulting comes at a time of major growth and expansion for the independent consultancy. Established in 2012, Brightblue has become one of the UK’s leading independent marketing mix modelling companies, and work with clients including Royal Mail, Co-op, Hiscox, EE and the NHS.