Through a new charity partnership, Pots & Co is acting as an advocate not only for charitable causes, but for sustainability, by encouraging reuse of its product packaging.

The company known for its offering of luxury puddings Pots & Co, has announced a partnership with the UK’s largest children’s charity, Barnardo’s.

In the context of the partnership, customers will have the opportunity to donate empty ceramic pudding pots to their local Barnardo’s store, where they will be sold again, with all profits supporting the charity.

Pots & Co founder, Julian Dyer says, “Pots & Co is run by a team of people who really care about people and sustainability, therefore we are delighted to be working with such a great cause. We hope our partnership with Barnardo’s will mean more people know about the amazing work they do for children across the UK as well as encouraging our fans to donate their spare Pots & Co pots to their charity shops.”

Barnardo’s chief executive, Javed Khan says the partnership will help raise awareness of Barnardo’s services and its support for children, young people, parents and carers.

The charity is constantly researching and campaigning to help change the lives of vulnerable children who have experienced sexual abuse or mental health issues, by offering them an opportunity for a brighter future.