New research has revealed that employers should ditch their focus on Millennials and instead target Generation Z talent.

Conducted by process management specialist Nintex, the survey highlighted key differences between Millennials and Generation Z. While Millennial workers tended to prioritise office environments and team dynamics, Gen Z workers are firmly focused on companies’ ethical values such as sustainability and inclusion. For them, company values are second only to salary as the biggest driver behind their selection of their first job. In contrast, while Millennials focused on company culture, Gen Zers ranked culture toward the bottom of the list.

Gen Z workers are also prepared to be loyal – a trait that many employers cited as absent from Millennial employees. According to the new report, they are ready and willing to commit to a single company, but in order to stick around, they need to feel they have opportunities both to grow and to do fulfilling work.

Florian Haarhaus, Nintex VP for EMEA, said: “Generation Z has both the DNA and the inclination to drive next-gen enterprise efficiency. However, companies must ensure they provide a values-driven environment if they are to attract the next wave of talent coming into the workplace.

“The rise of Gen Z is an opportunity for companies to foster a committed new class of employees who will help take the business to the next level. It’s up to employers to recognise the importance of providing them with an environment that offers them dynamic opportunities to grow, while staying true to its values and ethics.

To read the full report, click here.