In this last session Reporting research and advisory services firm FutureValue will confer the Strategic Reporting Index Accolades to UK listed companies for the quality of strategy-related content in the narrative sections of their 2012 Annual Reports.

Over the last six years FutureValue has gifted its Index rankings annually for the 'Strategic Value in Corporate Reporting Awards. The 2012 Awards included a host of star achievers. In this year of impending major narrative reporting change FutureValue is pleased to join with Communicate for the first time to confer this seventh set of honours based on its Strategic Reporting Index.

What is the Value of Reporting Strategy?
How a listed company puts into words to report its strategic thinking, action and strategy-driven performance provides insight into its future potential and its worth. It is an indicator of effective strategic leadership. Effective and strategy-sensitive corporate reporting may well have a positive influence on stock market performance and at least mitigate stock market volatility.

About the Strategic Reporting Index
FutureValue conducts in-depth annual examinations of the report narratives of listed companies against a recognised strategic framework of seven content and communication factors. Evaluation gives a score of each of these seven underlying factors, leading to an average overall company score.

The 2013 Strategic Reporting Index Accolades
The 2013 honours are conferred in respect of annual reports for years ending between 1 January 2012 and 31 December 2012. Please note that the only qualification for inclusion and candidacy for these accolades is the publication of an annual report by a FTSE100 or larger-cap FTSE250 company for a year-end in this period. There are six accolades for companies conforming to the highest standards:


Strategic Leadership

This accolade acknowledges  the company that shows the greatest clarity and rigour in its published  strategic thinking with a well-articulated, integrated strategic  framework to illustrate clearly where it has been; where it is now;  where it is going; and, how it will get there. Few companies show real strategic leadership making this the supreme accoldade.

• Fresnillo
• Lloyds Banking Group
• National Grid
• Unilever

Best Business Model

This accolade recognises the most effective  exposition of a company or group's business model. The business model is  the foundation of the strategic framework, defining the logic of the  business and the basis of sustainable profitability across the value  system of its enterprise. A well-defined business model leads to clear  and consistent corporate goals, objectives and strategy.

• British American Tobacco
• Ferrexpo
• Spirent Communications
• Tate & Lyle           

Best Key Performance Indicators
This accolade  recognises the company that declares the most effective set of KPIs.  Effective strategy is about the past and the present as well as the  future. Of crucial importance in this are the metrics that measure  operational performance to provide Executives and Board with an  effective means to monitor performance against strategy.

•ARM Holdings
•National Grid

Best Strategic Risk
This accolade  acknowledges the company that is most effective in revealing its  sensitivity to its future through the presentation of risks and  uncertainties that may influence achievement of its declared goals and  objectives. Good strategic risk reporting also explains risk appetite,  risk governance and risk management processes as well as specific  factors.

• Fresnillo
• Marks and Spencer Group
• RSA Insurance Group
• TUI Travel

Best Strategic Capability
This accolade  rewards the company most effective in showing its continuing investment  in the strengths and resources essential to its growth and sustained  success. Companies that think strategically know that it is important to  show in their annual reports how persistent investment in these hidden  assets is fundamental to their continuing success.

• AstraZeneca
• Lloyds Banking Group
• Premier Farnell
• Unilever

Best Shared Strategic Value
This sixth  accolade is for the company that has been best able to show in its  annual report how it integrates its approach to social and environmental  matters into its overall strategy for the business to share value with  all. Shared strategic value is about the fundamental sustainability of a  business to the advantage and benefit of all its stakeholders.

• Johnson Matthey
• Land Securities Group
• Serco Group
• Unilever

How the winners are selected
The rankings for each of the seven underlying factors of the FutureValue strategic framework and the resultant Index of overall company scores are the bases of the 'long lists' for each Award.  The FutureValue research team then re-assesses the 'long lists' to arrive at the 'short lists' of three companies for each award. A judging panel then reviews these to ascertain the winner in each category.

The short listed companies
FutureValue and Communicate will declare the short listed companies for the six awards on 14 June.