CORPORATE VIDEO - PRODUCING SHOWSTOPPER PRODUCTIONS IN TIMES OF CRISIS *RECORDING AVAILABLE*
With four months of lockdown, isolation and social distancing under our belts should we expect corporate video to be a bit boring? LNER, SEGRO and Big Button share their thoughts on how challenging conditions can still lead to showstopper productions.
* Missed out on the webinar? Register and receive the recording here.*
We all know that corporate video can have a major impact by achieving cut through, generating interest and driving engagement to all stakeholder audiences. But when those videos are produced under challenging conditions, should we expect second rate productions?
The Communicate Lens Webinar argued that we should never expect second best, and includes some great case studies to highlight this.
SEGRO’s marketing manager, Nick Hughes explained why values need never be compromised, showcasing their recent production, a year in the planning and 27 takes in the making. British train operating company, LNER kept a train service going across two countries at a time when only essential journeys were allowed. LNER’s director of communications, Kate McFerran explained how these challenges inspire creativity. And Big Button’s Simon Crofts shared the breath-taking work they’ve produced despite, or possibly because of, lockdown.
The 60 minute free-to-attend Webinar took place on 23 July 2020 at 10:30. You can register and receive the recording here.