12:00 - 12:50pm

A successful employer brand is not about a logo, or a campaign.

It's about giving employees a consistent and authentic experience throughout their time with an organisation, from the point of hiring onward.

To achieve this, companies must focus first on strategy, and always think about the organisation as a whole.

Decision makers should engage the board in the strategic process by ensuring the employer brand is relatable to them and reflects business objectives.

Finally, the creative and branding process should be driven by insight, the sector and the corporate culture.


Brooke Nolan

Matt Jeffery

Lianne Corriette

Kathryn Pritchard