Every organisation needs a clear and defined communications strategy on the EU Referendum – and they need it now. Is your company referendum ready?
The referendum on the UK's membership in the EU is likely to dominate the business landscape over the next 18 months. Although a date is yet to be set for the vote, late 2016 or early 2017 are the most likely contenders.
Personal feelings on Europe aren’t relevant; your company has an obligation to communicate effectively with its various stakeholders about the issue. From the legal requirement of explaining the potential risks and liabilities to its investors, to the repercussions on the employer brand and the minefield of outlining the company's position to its internal audience, it is clear that every organisation needs a clear and defined strategy from the outset.
Perhaps your CEO or other senior managers have already been put on the spot by journalists and broadcasters? Bland statements are not enough, your organisation needs to be prepared, as the EU referendum will dominate the news agenda next year.
Communicate magazine, the UK’s leading title for the corporate communications community, hosted Referendum Ready?, the definitive conference to help senior communications professionals develop their strategy for the EU referendum. Referendum Ready? was held in London on 26 January 2016.
- Coping with the communication challenges of volatility
- Spokespeople or silent order; defining your media strategy
- Views from outside the UK
- Communicating exit risk to investors and other external stakeholders
- Implications for the employer brand
- Lessons from the past