VISUAL CONTENT FOR INTERNAL COMMS
PROGRAMME
Registration and breakfast
Production value: thoughts from internal communications practitioners How often is video used by your organisation to communicate with your employees? Where does responsibility for video communications to the internal audience lie? How can video engage remote employees? How are organisations successfully using video created by and geared towards their employees? Brittany Golob, editor of Communicate magazine, will open the conference by presenting the findings from a survey of 135 internal communications professionals conducted at the end of 2014.
Brittany Golob
editor
Communicate magazine
Video, the future of internal communications Cisco is at the forefront of using video. Emma Thompson, Cisco’s head of communications, will show how it uses this medium to engage, educate and inform the internal audience on a constant basis. Using examples from recently produced videos, Emma will give an insight as to what the future of video for internal communications might look like, both here and throughout the world.
Emma Thompson
head of communications
Cisco
The role of employee generated video Technology now allows more people to produce multimedia content. How has access to digital technologies changed internal communications? Our panel will address how employees can be given the role of producing video content. Does this responsibility engage people? Does content produced by colleagues encourage more people to watch?
Malcolm Padley
Communications Director
Rentokil
Alex Flahive
Digital Manager
Manchester Fire & Rescue
Bridging the gap between UGC & professional communications How 3 enterprise organisations uncovered the issue and built the tools and processes that ensured a good outcome for everyone. Chris Chiampas, GM, midmarket at Kontiki will talk through examples from three of their leading clients: Entertainment Partners, John Deere and General Motors. Chris will discuss how each organisation allows its employees to create and contribute visual content while adhering to corporate policies and maintaining a professional feel.
Kontiki
Coffee Break
Ripping up the rule book: how do you build a community across 72 countries This presentation challenges some fundamental beliefs in how you build an employee brand to turn distrust and apathy into pride, belief and genuine engagement. Discover how to turn a quarter of a million employees into brand ambassadors and start a new kind of conversation; and why taking the right kind of risk on the right platform can change a culture.
Jenny Varley
Managing Editor
HSBC NOW
Bringing your visual content to life In this session we will hear short presentations and real life case studies from three experts that use different methods of bringing visual content to life that can be applied to your internal communications strategy. Charles Boyd, director, 8 Northumberland Avenue will reveal all on the use of holograms. Can you incorporate a hologram of your CEO into your video for your internal communications strategy. Charles Fenoughty, digital director, Sequel will share his experience of creating animated infographics. Dean Beswick, creative partner, Gorilla Gorilla! Dean will discuss how combining film-making flair and communications expertise in an animation results in brands connecting with their audience.
Charles Boyd
director
8 Northumberland Avenue
Charles Fenoughty
digital director
Sequel
Dean Beswick
creative partner
Gorilla Gorilla!
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