FEATURES
Lysan Drabon, managing director at the Project Management Institute, explores how a skills shortage is undermining progress, and what can be done about it.
In the rush to reform, NHS communications teams are once again under threat. Caroline Latta, CIPR health group committee and co-founder and director of Stand consultancy, argues that cutting this essential function is not only short-sighted, but risks undermining the very changes the system is trying to deliver.
FEATURES FILTERS
The Samaritans brand had been positioned for over 50 years as a single-product service there to operate a single function. With an updated brand and positioning, it is now working to change the conversation around suicide and build change throughout society. Brittany Golob reports
For the Institution of Engineering and Technology, any new brand would have to be flexible, impactful and relevant for multiple audiences around the world. Brittany Golob reports on the organisation’s fresh approach to brand and communications
In the Netherlands, football is beloved by fans of the Eredivisie. Tapping into that passionate relationship between local supporters and the clubs themselves, Fox Sports Netherlands was able to introduce a new on-air identity more closely aligned to its audience. Melina Thalassinou reports
