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OPINION
MONDAY 14 JUL 2025 2:46 PM
DATA CAN BE STORYTELLING: NUMBERS SPEAKING THE LANGUAGE OF BRANDS
As data evolves from a tool of measurement to a medium of expression, Danny Somoza, creative director at Invicomm, explores its growing role in brand storytelling.
As AI reshapes the digital workplace, Andy Peacock, employee experience lead at WM Reply, explores how organisations can balance innovation with structure.
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The Samaritans brand had been positioned for over 50 years as a single-product service there to operate a single function. With an updated brand and positioning, it is now working to change the conversation around suicide and build change throughout society. Brittany Golob reports
For the Institution of Engineering and Technology, any new brand would have to be flexible, impactful and relevant for multiple audiences around the world. Brittany Golob reports on the organisation’s fresh approach to brand and communications
In the Netherlands, football is beloved by fans of the Eredivisie. Tapping into that passionate relationship between local supporters and the clubs themselves, Fox Sports Netherlands was able to introduce a new on-air identity more closely aligned to its audience. Melina Thalassinou reports
