FEATURES
Gemma Nobbs and Hayley Sandford, senior social media managers at Aviva, describe how Aviva’s Creators programme demonstrates the power of authentic, employee-led storytelling to humanise brands.
Damian Reece, senior counsel at Vigo Consulting, explores the reputational risks of a cookie-cutter approach to PR consultancy.
FEATURES FILTERS
Richard Bagnall, co-managing partner at CARMA, gives his predictions for the trends and challenges awaiting the PR industry in 2024.
Megan Morley, marketing manager at Copia Digital, makes a case for letting AI curate your website content.
Toni McKee, director of stakeholder engagement at Black Sun Global, explores how to meaningfully connect with stakeholders.
