
TUESDAY 19 MAY 2009 1:33 PM
PRECISE IN PRCA RECOMMENDATION
Hot on the heels of the decision to open its doors to in-house PR teams, the PRCA has announced anofficial tie-in with Precise. Billed as Media Intelligence Partner, Precise will be the only organisation that the PRCA recommends to organisations for media analysis, monitoring and forward planning. Precise already has a similar arrangement with the CIPR.
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