NEWS

The Public Relations and Communications Association has announced it will act as a representative body for the UK PR and comms industry in the government’s new Kickstart Scheme, a programme which provides funding to businesses to create new six-month job placements for young people (16-24) who are on Universal Credit and long-term risk unemployment.

Recent findings from research-based consulting Hogan Assessments identity a strong correlation between specific components of personality and leadership behaviours supporting diversity and inclusion. Personality assessment, it seems, is essential to advance diversity and inclusion goals for organisations.

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Alistair Robertson, head of creative strategy at visual storytelling studio Nucco Brain, explores why the more creative and compelling organisations' messages are, the more effective they are at cutting through the 'noise' and attracting audiences' attention.
A cyber-attack has always been a tricky communications moment to navigate, but how have things changed now that we find ourselves in a state of almost permanent crisis? James Melville-Ross, senior managing director of strategic communications at global business advisory firm FTI Consulting ,explores the different means with which companies can communicate through a cyber breach at a time of general crisis.
Mary Keane-Dawson, group CEO of influencer marketing agency Takumi, explores a question on many communications experts' minds: could Instagram posts, influencers, and TikTok videos become essential in the corporate communications world? She argues that because visual images get to the brain much faster than text, TikTok in particular may be more engaging for both employees and potential customers when used to communicate business announcements.
For the last few years, J.K Rowling has been on a reputational roller coaster, with her controversial views sparking many a Twitter storm. While exploring the ups and downs of Rowling’s public perception, Tim Jotischky, director of reputation at the PHA group, argues that brands have three options when taking a stance on cultural issues to safeguard their reputation: make sure they are on the ‘right side of the debate’, stay silent or embrace controversy.
Digital communications have never been as important as now, with the Covid-19 pandemic forcing people to solely rely on computerised technology. David Davies, communications consultant at corporate communications agency Jones and Palmer, explores the benefits that digital reporting can bring to businesses, such as increasing accessibility and enhancing brands.
You are never too young to learn how to manage your money and finances. This is the motto banking communications is following, as it discovers the importance of communicating to a young audience. Tommy Moore, creative director at communications agency DRPG, writes about how the financial sector is pushing to engage and communicate to young people to help them become informed financial consumers.
For the past three months, governments, institutions, media and businesses have only been able to talk about one thing: Covid-19. Many ask themselves, 'when will this change?' According to Alberto Lopez Valenzuela, founder and CEO of technology consulting firm Alva Group that time is now. He writes about how, for the first time since lock-down, multiple businesses are talking about something else, focusing more on environmental, social and governance topics.
Communicate magazine has launched its latest Communicate Lens webinar, in which leading corporate video experts share their insight on how challenging conditions can still lead to high quality productions.
With the advent of virtual, visual communications have changed across all industries, including healthcare and pharmaceuticals. Ben Ramsbottom, medical director and CEO of scientific communication company Random42 explores the ways in which advancements in VR technology have strengthened the scientific communication experience, helping users gain a deeper understanding of how new drugs work.