NEWS

For the past three months, governments, institutions, media and businesses have only been able to talk about one thing: Covid-19. Many ask themselves, 'when will this change?' According to Alberto Lopez Valenzuela, founder and CEO of technology consulting firm Alva Group that time is now. He writes about how, for the first time since lock-down, multiple businesses are talking about something else, focusing more on environmental, social and governance topics.

Communicate magazine has launched its latest Communicate Lens webinar, in which leading corporate video experts share their insight on how challenging conditions can still lead to high quality productions.

NEWS FILTERS

For the past three months, governments, institutions, media and businesses have only been able to talk about one thing: Covid-19. Many ask themselves, 'when will this change?' According to Alberto Lopez Valenzuela, founder and CEO of technology consulting firm Alva Group that time is now. He writes about how, for the first time since lock-down, multiple businesses are talking about something else, focusing more on environmental, social and governance topics.
Communicate magazine has launched its latest Communicate Lens webinar, in which leading corporate video experts share their insight on how challenging conditions can still lead to high quality productions.
With the advent of virtual, visual communications have changed across all industries, including healthcare and pharmaceuticals. Ben Ramsbottom, medical director and CEO of scientific communication company Random42 explores the ways in which advancements in VR technology have strengthened the scientific communication experience, helping users gain a deeper understanding of how new drugs work.
In an increasingly digitalised world, the the lines between the corporate and employer brand have blurred, meaning that the brand experience presented to consumers must reflect the one presented to employees. Lorna Addicott, head of creative at employer branding and marketing agency ThirtyThree, explores the benefits of treating both consumers and candidates as brand advocates can bring to businesses.
In the post-Covid19 world, virtual events will become the new norm- but can they live up to their predecessors? Christopher Bo Shields, co-founder and chief creative officer at Binumi Pro, writes about how brands need to reposition themselves as curators of their own channel of live and pre-recorded content.
Data is exploding and is no longer the preserve of the direct marketing department. Mike Robb, managing director of Bold White Space, looks at how effective data usage can help corporate communications professionals focus on targeted campaigns, respond to crises, and help leaders decide what is important and worthy of consideration.
Catherine Joyce, communications consultant at Jones and Palmer, writes about the steps companies should undertake when creating a corporate website that both appeals to different stakeholders and clearly definestheir corporate story.
'We’re sophisticated consumers of information. Brands are fighting for our attention, determined to demonstrate their relevance, and in doing so, protect their existence. Corporate institutions are no different, and in pursuit of our custom, are increasingly borrowing communication techniques from consumer brands,' writes Leo Cooper, design director at Creative Studio, FleishmanHillard Fishburn.
Caroline Rothery, consultant at Speak Media writes about how content team can plan for the future of Covid-19 and become lean and lockdown-proof.