TUESDAY 19 MAY 2009 1:33 PM

PRECISE IN PRCA RECOMMENDATION

Hot on the heels of the decision to open its doors to in-house PR teams, the PRCA has announced anofficial tie-in with Precise. Billed as Media Intelligence Partner, Precise will be the only organisation that the PRCA recommends to organisations for media analysis, monitoring and forward planning. Precise already has a similar arrangement with the CIPR.