Internal comms specialist theblueballroom is trying to unravel the mysteries of social media.

The firm has launched a new white paper to demystify social media tools, share case studies and provide practical advice on using social media as part of the internal communications mix. The online document explains the technologies available to develop knowledge-based collaboration, dialogue and engagement through the delivery of effective communications. It is free to download a copy at www.theblueballroom.com/downloads.php.

Theblueballrooms’ development director Jenni Wheller can also be heard at Communicate magazine’s own conference on Social Media in a Corporate Context on 9 June.