THURSDAY 4 JUN 2009 10:51 AM


PR professionals in the public and not-for-profit sectors report a high level of job satisfaction – despite pressure to provide betters results on a tighter budget.

According to 2009 Trends in Public Sector and Not-for-Profit Communications, a report by Communications recruitment firm VMA Selection, nearly four fifths of respondents expressed job satisfaction, despite the fact that two thirds of communications professionals in the two sectors expect budgets to be cut during the next year.

According to the snapshot survey of 1,000 PR professionals, only 18% of respondents expected to see redundancies within their communications function while a third predicted that their role would be largely unaffected by the current economic climate.

The survey also highlighted average salary levels across the public and not-for-profit sectors and found that the overwhelming majority of communicators felt fairly and adequately remunerated.

“This certainly reflects a wider industry trend, where public sector salaries in particular are becoming increasingly competitive,” said David Broome, director of VMA’s Public Sector and Not-for-Profit Practice

For the survey results publication in full, visit: