THURSDAY 4 JUN 2009 11:01 AM


Video production company BroadView has become one of the first in the media industry to create its own carbon calculator, allowing clients to see how much carbon each of their videos creates.

The figure will be reached by considering factors such as travel to meetings, filming, editing and all other stages of the production process. BroadView will then give clients the opportunity to offset that carbon by contributing to one of three environmental schemes.

The first scheme is the Somercombe Wood Project in Devon, UK, a tree planting initiative. Both of the other programmes are in Kenya, providing energy-saving cooking stoves to villages and schools across the country.

“We already know that webcasts and online video communications can themselves have environmental benefits, as they reduce the need for travel and virtualise presentations and sales pitches,” said Giordano Capuano, marketing manager at BroadView. “The carbon calculator enables clients to go further, offsetting carbon emissions incurred during the production of a video or webcast in a way that enhances both their image and environmental credentials.”