Global reputation and communications research firm Echo Research has extended its reach into Asia with a new office in Singapore.

The office will become the company’s new Asian headquarters and will be managed by Michelle Allen. Her appointment as regional manager of Echo Singapore comes after having been with the firm for five years.

"Echo has had a great deal of experience in conducting research in China, Japan and across all of South East Asia for many of our Western-based clients,” said Echo Group chief executive, Sandra Macleod. “But with the large number of Asian organisations establishing themselves globally, there is also hunger locally for proven best practices in building brands and reputation through communications excellence.”

With offices in London, New York, Paris and Singapore, Echo has over 200 full-time employees and specialist analysts working across 35 countries in 33 languages.