Alterian, the LSE-listed integrated marketing platform provider, has acquired Techrigy Inc, the US social media monitoring firm.

Alterian, best known for its marketing, email management and content distribution tools, has announced its acquisition of Techrigy in a bid to widen its scope to enable companies to monitor brand reputation, identify key influencers and stakeholders and analyse audience landscapes

“Social media monitoring and analytics are a complex challenge. Social media and Web 2.0 applications are developing and changing so rapidly that only those companies that can combine an understanding of social media with a solid history in marketing analytics will succeed in this fast emerging space,” said David Eldridge, chief executive officer of Alterian. “By combining Alterian’s platform with Techrigy’s SM2 technology, marketers now have a complete, easy and practical solution to understand the complete view of their customers and take action to use this to build brand equity and generate opportunity.”

Alterian’s David Eldridge talking about the acquisition of Techrigy