
THURSDAY 15 OCT 2009 7:25 AM
NEW TOOL COMBATS CORPORATE SOCIAL MEDIA LETHARGY
A new technical solution promises to tackle that familiar problem: maintaining a regular flow of topical tweets to engage your network of followers once your early Twitter enthusiasm ebbs away.
OneNewsPage.Com has launched a one-click mechanism that enables members to retweet news stories and add their comments. Users can share a breaking news story on Twitter, comment on it, and also read others’ recent tweets on the same story – all from a single user interface.
“For busy PRs for whom time is money, this allows them to be active on Twitter and continue to build a valuable resource: a large Twitter user base,” said OneNewsPage.Com director Neil Boom.
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