MONDAY 23 NOV 2009 9:37 AM


Congratulations to all the winners of the AMEC awards. Full details of the winners can be read in this special AMEC Winners Showcase supplement.

Echo Research won the prestigious Judges' Platinum Award for their work for the GlaxoSmithKline at the 2009 AMEC Communication Effectiveness Awards held at The Radisson Edwardian Bloomsbury, London on Wednesday November 18th.

The judges described the analysis as “ vital research brilliantly executed with real value and the promise of long-term strategic effect that can change lives for the better”.

Media Monitors of Australia took the Grand Prix International Members' Award for the evaluation work that they did for Queensland Energy Resources.

The Young Professional of the Year Award was jointly won by Gemma Plant of Echo Research and Matthew Couchman of TNS Media Intelligence.

Durrants took home two gold awards for their work with their clients Betfair and Premier Inn.   Media Measurement won a gold award for their work for Essex County Council, Precise for their work with Barclays and TNS Media Intelligence for their client Diageo. Echo Research also took home another two gold awards for work with RNLI and Women in Journalism. Media Monitors also collected a gold award for their work for the Shell Companies in Singapore.

Other AMEC member company award winners were Ausschnitt Medienbeobachtung, Media Watch and Metrica.

The Awards, which are now in their eighth year, seek to recognise and promote best practice in communication planning, research and evaluation. The 2009 programme enjoyed the highest number of AMEC members entering and showed a 7% increase in the number of entries compared with a year ago.

The judging panel was chaired by Trevor Morris, Visiting Professor in Public Relations at the University of Westminster.

The Awards were sponsored by Ketchum Pleon and supported by CIPR, FIBEP and PRCA.

Communicate magazine, media partner published AMEC's 2009 Measurement and Evaluation Awards Showcase.