TUESDAY 13 APR 2010 10:37 AM


The CIPR has announced The Excellence Awards Dinner and Awards Ceremony 2010 awards shortlist. Taking place on the 16th June 2010 at the Park Plaza Westminster Bridge Hotel, London, this year’s awards will celebrate 25 years of public relations success.

The categories range from Corporate and Business Communications, Internal Communications, public Affairs, Integrated Campaigns and Best Use of Digital PR.

Reaching the shortlist and winning an award could put a company in the spotlight. According to a study by University of Leicester for the British Quality Foundation and the European Foundation for Quality Management, award winning companies showed an improved financial performance after just one year of winning their first award.

2010 awards shortlist:

Corporate and Business Communications

  • McDonald's UK: Telling the turnaround tale, Blue Rubicon
  • Work = Life + Balance, Fleishman-Hillard UK
  • Making Management Everyone's Business
  • Giving Freemantle Media its X-Factor
    Ogilvy Public Relations Worldwide
  • Ignite - Launching the Santander brand in the UK
  • AVIVA Real Retirement Report
    Wriglesworth Consultancy

Investor Relations

  • Centrica M & A Campaign for the Acquisition of Venture Production, Centrica
  •  A 48-hour merger
    Nationwide Building Society

Internal Communications

  • Neglect Appeal Engagement, Action for Children
  • Rolling out the Wheel
    Business Stream
  • Sainsbury's Monthly Briefings 
    DRP Group
  • The Listening Campaign – Driving Engagement in RBS Corporate Banking
    Royal Bank of Scotland
  • Bas The Frog
    Southern Water Services
  • All on the Same Page
    The Communications Lab

Consumer Relations

The shortlist in this category will be announced shortly.

Public Sector

  • Strength to Change – A European First Tackling the Statistics of Domestic Violence, BJL Group
  • Re-opening The Ulster Museum, JPR
  • Northumbria Safer Roads Initiative, NSRI
  • Education: Aim High!, Southwark Council
  • Active Stockport Strives Ahead, Stockport Metropolitan Borough Council
  • Energising Abilities, Cardinal Pole Catholic School Rebranding
    The Learning Trust
  • Team Green Britain
    EDF Energy
  • Adopt a River from its Spring to its Mouth
    Image Public Relations
  • RICS – Responsible Business, Responsible Employer
  • Tesco Baby & Toddler Club Babysafe Campaign 2009
    Speed Communications
  • Plan Bee
    The Co-operative Group
  • Internet Houses
    Turk Telekom

Public Affairs

  • Cigarette Vending Machines Are Totally Out Of Order, British Heart Foundation
  • Defending Jobs in a Remote Community
  • Make Roads Safe Campaign FIA Foundation
    FIA Foundation
  • Bingo Tax Campaign
    Luther Pendragon
  • Stop the Rain Tax
    The Scout Association
  • Save Childcare Vouchers Campaign
    Westminster Advisers


  • The Real Cost of Christmas, Circle Anglia
  • Make Roads Safe Campaign FIA Foundation, FIA Foundation
  • Holocaust Memorial Day, Fishburn Hedges
  • Parkinson's Disease Society Brain Donor Appeal, Grayling
  • Down and Out, Insight Public Affairs
  • Movember, Iris PR
  • The Surrey Police Pumpkin Patrol, Surrey Police
  • Prostate Cancer Awareness Month 2009, The Prostate Cancer Charity


  • Tobacco Control: Smoking and Pregnancy, Blue Rubicon
  • Don't Underestimate Seasonal Flu DH & COI Seasonal Flu PR Campaign, Central Office of Information
  • Stopping the Clots: Preventing deaths from hospital – acquired VTE, Insight Public Affairs
  • Homeopathy Awareness Week, Nelsons
  • Infection Prevention and Control, Southern Health and Social Care Trust

Integrated Campaigns

  • What's Britain Drinking this Christmas?, Frank PR
  • London Borough of Newham – Fostering, What Would You Say? London Borough of Newham
  • Northumbria Safer Roads Initiative, NSRI
  • Refuge and Avon – Four Ways To Speak Out Against Domestic Violence, Refuge
  • Martini Stay Beautiful, Shine Communications
  • Homecoming Scotland 2009, VisitScotland
  • S4C On With The Show, Working Word Public Relations

Media Relations

  • Legal & General Digital Criminal, Fishburn Hedges
  • 'David takes on Goliath' – Hotwire's Viral Buzz Campaign for we7, Hotwire PR
  • Do You Flip? Christmas 2009, Kaizo
  • Boots No7 Protect and Perfect Intense, Lexis PR
  • NHS Blood and Transplant Organ Donation campaign, Munro & Forster Communications
  • Stop the Clot: Don't Be a Blood Clot Victim, Packer Forbes Communications
  • The Premier Inn 'No Money Moon' Campaign, Whitbread – Premier Travel Inn

Best Use of Digital PR

  • Taking T4 out of the Weekend, Bite Communications
  • Launch of the Nissan Cube, Borkowski
  • iHenry – A Digital Campaign for 'Henry 500', Historic Royal Palaces
  • Macmillan ‘Comfort Blanket' campaign, Macmillan Cancer Support
  • The Great Exhibition, Threepipe Communications
  • Bin It. Don't Flush It , Yorkshire Water


  • 2009: A Cheese Odyssey, Bray Leino
  • Henry 500, Historic Royal Palaces
  • markettiers4dc Propel Hyundai to The Top of the Scrappage Heap, markettiers4dc
  • How much is yours worth?, Nationwide Building Society
  • Winkball.com – Faces for the Forces, Shout! Communication

Global Public Relations

  • Work = Life + Balance, Fleishman-Hillard UK
  • 'Festive Fatties', Golden Goose PR
  • Tourism Queensland's "Best Job In The World", Hills Balfour Synergy
  • Securing an Independent Future for Saab Automobile, Saab Automobile AB
  • Homecoming Scotland 2009, VisitScotland
  • Driving Sales In A Downturn - PR Takes On Risk and Recession to Deliver $20million Additional Revenue, Waggener Edstrom Worldwide

Crisis Communications

  • NHS Coventry – HPV Vaccination Programme Crisis Response, Coventry Teaching Primary Care Trust
  • In the Eye of the Storm – Warning and Informing the Public During the Cumbrian Floods, Environment Agency
  • Communicating during Climate Swoop Protests at Ratcliffe, E.ON UK
  • Balancing the 'Goody Effect': NHS Cancer Screening Programmes, Hanover Communications International
  • The Grit Hitting the Fan, Local Government Association
  • Scottish Water – The Big Freeze, Scottish Water

Automotive Public Relations

  • Launch of the Nissan Cube, Borkowski
  • GTbyCitroën, Citroën UK
  • Hyundai-Winning The Scrap, Hyundai Car (UK)
  • Oil Painting, Performance PR
  • Motor Industry Scrappage Incentive Scheme, Society of Motor Manufacturers & Traders
  • Salon Privé 2009, Torque PR

Best Campaign £10K or Under


  • Breast Cancer Risk Report and Survey,Breakthrough Breast Cancer
  • 999 Day, British Heart Foundation
  • Scottish Youth Parliament Elections in Edinburgh, City of Edinburgh Council
  • Mazuma Mobile Challenge, Peppercom UK
  • Bake-Off: The Search for Britain's Perfect Scone, Platform PR Group
  • 'Hangover from Hell' – Student Fire Safety campaign, South Yorkshire Fire and Rescue Service

Best Campaign over £10K

  • Walt Disney World Twinned Town, Launch Group
  • Butlins Ocean Hotel launch, Launch Group
  • SPAR: A regional voice in the wine aisle, Seventy Seven PR
  • Bin It, Don't Flush It, Yorkshire Water

External Newspaper or Magazine

  • Official Veterinarian, Animal Health
  • Registered Gas Engineer Magazine, Capita Group
  • LSE Connect, London School of Economics & Political Science
  • Newgen, National Childbirth Trust, 
  • LDR MagazineNational College for Leadership of Schools and Children's Services
  • Legion, Royal British Legion

Internal Newspaper or Magazine

  • Biz-e: A New Way of Communicating with Employees, Boehringer Ingelheim
  • The Job, Metropolitan Police Service
  • Insite Employee Newspaper, Morgan Est
  • Courier, for Royal Mail by Redwood Publishing, Redwood Publishing
  • Soldier Magazine, Soldier Magazine
  • Scoop, Sunday Publishing


  • Annual Report and Accounts 2008-2009, Animal Health
  • Camden Summer University Prospectus 2009, Camden Council
  • Sizzle – The New Climate Message, Futerra Sustainability Communications
  • Annual reviews that stay off the shelf: NHS Cancer Screening Programmes Annual Reviews
  • Hanover Communications International
  • Flipside, Institution of Engineering & Technology
  • Our Journal – That Was The Year That Was. . . Testway Housing

Website, Microsite or Intranet

  • Mavis – Aylesbury Vale District Council Intranet, Aylesbury Vale District Council
  • birminghamnewsroom.com, Birmingham City Council
  • Sourcing News with SOURCINGFOCUS.COM, Buffalo Communications
  • Nationwide Members Zone, Nationwide Building Society
  • Speed Website, Speed Communications
  • www.tees.ac.uk, Teesside University


  • Gatwick Factor, Brando PR
  • "The Twinge", Fishburn Hedges
  • Under the Stars 2009 – 10th Anniversary, London Borough of Newham
  • The Station Sessions at St Pancras International, London Communications Agency
  • Silence in The Square, Royal British Legion
  • West End Live, Westminster City Council

Outstanding Young Communicator

  • Craig O'Boyle – Consumer Champion: Leading a Cultural, Client and Commercial Transformation, Bite Communications
  • Patrick Hobbs, Bulldog Natural Grooming
  • Sophie's World, Burson-Marsteller
  • Jessica Terrell, Central Office of Information
  • Jonathan Kirkby, EdenCancan
  • David Hamilton, Fenland District Council

Outstanding Small Consultancy

  • Bondy Consulting
  • LDR Creative Communications
  • The Communications Lab      
  • Verdant Consulting

Outstanding In-House Public Relations team

  • Motoring to number one: Direct Line Insurance, Direct Line
  • EDF Energy, EDF Energy
  • Essex Communication, Essex County Council
  • The Financial Times, Financial Times
  • Metropolitan Police Service: Outstanding In-House PR Team, Metropolitan Police Service
  • Nationwide Building Society Media Relations Team, Nationwide Building Society
  • The Royal British Legion Public Relations Team, Royal British Legion

Outstanding Public Relations Consultancy

  • Blue Rubicon – Our best year yet, Blue Rubicon
  • Welcome to Brazen World, Brazen PR
  • Frank PR, Thriving on the Edge   
  • Octopus Communications, Stripe Communications
  • Tangerine PR – A company to be proud of, Tangerine Public Relations & Coaching