CENTRICA SCOOPS GRAND PRIX AT THE FIRST DIGITAL IMPACT AWARDS
Centrica was the big winner at last night’s inaugural Digital Impact Awards, the UK’s first dedicated celebration of digital work in corporate communications.
At a ceremony at The Tabernacle, Notting Hill, the energy firm walked off with the top prize, the Grand Prix for Greatest Digital Impact.
In a ceremony hosted by the BBC’s arts editor Will Gompertz, Centrica won a further two gold awards – for best corporate website and best online annual report (where it was a joint winner with Prudential) – as well as a bronze award in the category for best use of existing social media tools and sites, in which E.On won gold.
Judged by a panel of digital experts, communications practitioners and academics, the awards programme also saw gongs handed out for best corporate blog (BDO); best use of mobile (the Central Office of Information); best online video (BCS); best online newsroom (SABMiller); best use of social media in a crisis (Eurostar); and best rebrand from the public sector (King’s Health Partners).
The Digital Impact Awards were established by Communicate magazine, the UK’s leading magazine for corporate communications and stakeholder relations.
Communicate’s editor Neil Gibbons said: “The buzz around last night’s awards goes to show how central digital has become to corporate communications. Judges were hugely impressed with the creativity, effectiveness and maturity of the digital work they saw. Our congratulations go out to all of last night’s winners and we look forward to seeing even greater creativity and strategic thinking next year.”
The full list of winners with company (and agency):
|
Category |
Award |
Winner |
|
Best corporate website |
Gold Silver Bronze |
Centrica (The Group) Kingfisher (The Group) Asda Stores |
|
Best corporate blog |
Gold |
BDO (Edelman) |
|
Best use of mobile |
Gold
Bronze |
Central Office of Information & the Department for Children, Schools and Families (20:20) Autotrader (Sponge Group) RSB Retail (Mediacom) |
|
Best use of digital to aid a CR campaign |
Gold Silver Bronze |
Network Rail (Further) BCS (Glasshouse Partnership) SABMiller (the Group) |
|
Best use of digital in a change or brand transformation situation |
Gold Silver Bronze |
O3b Network (Merchant) BCS (Uffindell) Ketel One/Diageo (Red Letter Design) |
|
Best online video |
Gold Silver Bronze |
BCS (Glasshouse Partnership) Home Retail Group (SAS) Bloomberg (SAS) |
|
Best corporate viral campaign |
Gold Silver |
3M (20:20) Vodafone (TBG Digital) |
|
Best integration of digital and traditional formats |
Gold Silver Bronze |
P&MM Employee Benefits (Summersault) S&C Johnson (Edelman) B.Braun Medical (HR Media Ltd) |
|
Best digital corporate advertising campaign |
Gold |
Deutsche Bank (Doremus) |
|
Best use of existing social media tools/sites |
Gold Silver Bronze |
E.ON (SalterBaxter) BBC World Service Centrica |
|
Best development of propriety social media tools |
Silver |
Edelman |
|
Best community development |
Gold
Silver |
TalkTalk (Citigate Dewe Rogerson) Lloyds TSB Commercial Finance (Freestyle Interactive) |
|
Best use of social media in a crisis |
Gold |
Eurostar (We Are Social) |
|
Best intranet |
Gold Silver Bronze |
Webjam Royal Mail (The Reading Room) Credit Suisse |
|
Best digital employee communication |
Gold Silver Bronze Bronze |
DHL (theblueballroom) Boots T-Mobile BP (World Television) |
|
Best online annual report |
Gold Gold Silver Bronze Bronze |
Centrica (The Group) Prudential (The Group) WPP (Addison) Home Retail Group (SAS) Legal and General (Nexxar) |
|
Best online newsroom |
Gold Silver Bronze |
SABMiller (The Group) First Direct (Wolfstar Consultancy) Visit Britain (Glide Technologies) |
|
Best multimedia press release |
Gold Silver |
Sony Ericsson (Wolfstar Consultancy) The Coca-Cola Company (World Television) |
|
Best evaluation process |
Gold |
Commetric |
|
Aerospace |
Gold |
Ocean Sky (Omobono) |
|
General Industrial |
Gold |
Syngenta (Echo Research) |
|
Financial Services |
Gold |
Northern Rock (Th_nk ltd) |
|
Media |
Gold |
FT.com |
|
Other Public Sector |
Gold |
Liberal Democrats (Echo Research) |
|
Telecommunications |
Gold |
TalkTalk (Citigate Dewe Rogerson) |
|
NGO, NFP or charity |
Gold Silver Bronze
Bronze |
The King’s Fund Macmillan Cancer Support School Food Trust (Spinaker Direct) Unite the Union (Redweb) |
