Coca-Cola has topped the Best Global Brands Study for the 11th consecutive year.

Compiled by brand consultancy Interbrand, the ranking saw the beverage giant top the list with a value of $70.5 billion, up 2% from 2009. Elsewhere in the top 10, technology brands continue to dominate, with IBM positioned at number 2, Microsoft at number 3, Google at number 4, Intel at number 7 and HP at number 10.

A number of companies faced enormous crisis in 2010, resulting in stalled growth and value loss. This year’s catastrophic oil spill meant that BP did not feature anywhere on the 2010 ranking. It also helped promote competitor company, Shell, from number 92 to number 81.

The Best Global Brand Study is developed using a methodology that analyses the different ways a brand impacts and benefits the organisation. The three key aspects that contribute to a brand’s value are: the financial performance of the branded products or services; the role of the brand in the purchase decision process; and the strength of the brand to continue secure earnings for the company.

This year’s report acknowledged the difficulty organisations are facing with the current economic climate, “the marketplace and the relationship between brands and customers have changed irrevocably.”