Communications group Engine has announced that its three public relations businesses – Mandate, Hogarth and Penrose – have been integrated into a single new company.

The new firm, to be called MHP Communications, has 160 employees and annual revenues of £17 million and its formation comes just five months  after Engine’s acquisition of the Penrose brand.

Sacha Deshmukh, former CEO of Mandate, has been named CEO of MHP while Andrew Jaques, former CEO of Hogarth, becomes CEO of MHP Financial & Investor Communications.  Former Penrose CEO Gay Collins becomes executive chairman of MHP.

“This makes us one of the strongest and largest companies in the PR market,” said Deshmukh. “But our goal is not size.  It is to provide a unique quality and way of working with our clients.  That is why we have designed MHP to work in a very different way from what we think is the tired, standard PR company model.  We ensure the client is the absolute centre of our focus by organising our business and revenue around client sector, not PR discipline silo. It means that our only interest is in delivering exactly the right mix of expertise and brains for every single clients’ needs.”

All former Mandate, Hogarth and Penrose consultants are transferring to MHP and in November will be moving into a new custom-designed London office, currently under construction.