WEDNESDAY 6 OCT 2010 9:58 AM


Digital content supplier Getty Images has launched a new online web portal, offering insight on the latest trends in global visual communications.


The online publication, entitled The Curve, is designed to help PR practitioners and marketeers as they consider visual imagery choice.


It will provide case studies and insight from global decision-makers, looking at the strategy and choices they are making in managing their brands’ visual content.


The new publication, which is available online, as a downloadable PDF and via the iPad, tracks the latest trends that are shaping the evolution of visual communications across a variety of industries. The interactive website allows users to view each article individually with links through to lightboxes of relevant images, giving the viewer ideas on how they could use visual communications with their own brand marketing.


Users can share individual articles with friends or colleagues, allowing them to work collaboratively to feed insight into their brand strategy. The PDF version can be downloaded directly from the website, giving users an easy-to-print version that can be read at a later date.


The launch issue is focused on financial content, drawn from global research, and features case studies from brands such as Barclaycard, Nationwide and Standard Chartered bank.


For more information, visit: