Competition is underway for the second annual Transform Awards, Europe’s only dedicated celebration of rebranding, brand transformation and reputational change.

The Transform Awards is now welcoming entries from in-house corporate professionals, branding consultants, business strategists, design firms, architects, advertising agencies, non-profit organisations, and government agencies.

The 2011 awards are, for the first time, open to entrants from anywhere in Europe and are for brand transformations launched between April 2009 and December 2010.

Judged by a jury of branding experts, communications practitioners and academics, the Transform 2011 Awards are launched by Communicate magazine, the UK’s leading magazine for corporate communications and stakeholder relations.

The awards recognise best practice in corporate, product, regional and national rebrands, with categories that focus on strategy, execution, content and evaluation. More than that, they are a platform to discuss reputational change and transformation. Winners will be announced at a gala dinner in March 2011.

Publisher of Communicate, Andrew Thomas, said “The brand is the essence of any organisation and is at the heart of its reputation. While rebranding can bring enormous opportunity, it also carries significant risk.

“Once again this year, we have seen some outstanding examples of brand transformation and feel it’s important that they are properly benchmarked and recognised, and that the professionals responsible are acknowledged for their work. These awards will once again establish an industry-wide benchmark, as well as giving teams the recognition they deserve.”

Full details, including last year's winners, are available at www.TransformAwards.com. The deadline for entries is 13 December 2010.