Porter Novelli, the global public relations firm, has unveiled a new brand identity for the first time in over twenty years.

The rebrand was carried out by Interbrand, members of the Omnicom holding company; Omnicom also own Porter Novelli.
Interbrand developed a new logo and colour scheme for Porter Novelli, featuring a graphic icon in shades of orange. The roll-out, co-ordinated with the opening of business for Porter Novelli in Asia, has included transformed office environments, new signage, a redesigned intranet and a new agency website.

The new identity is the latest step in the agency’s programme of reinvention that began over a year ago with the development of The PN Way (a statement of the agency’s value proposition) and an organisational restructuring. Porter Novelli are expanding their focus into fully integrated branding for clients by looking beyond traditional public relations fields for their staff and clients.

“We must do more to show that we are best suited to help clients build and manage stakeholder relationships across the communications spectrum,” said CEO Gary Stockman. “With our new identity, Porter Novelli is making a bold statement about our leadership in helping clients transform their approach to marketing and communications.”