The AMEC Communication Effectiveness Awards took place last night in central London. AMEC’s annual awards celebrate the importance of media measurement and evaluation to successful communications.

Hill & Knowlton Communications and the Ex Libris Agency were the big winners of the night, picking up the Judges’ Platinum Award and the International Members’ Award respectively, as well as collecting Gold in their individual categories. Another significant winner was Echo Research, who won a total of six awards. The event comes after a milestone year for AMEC which saw the launch of the Barcelona Principles. The Principles, designed to replace old monitoring systems such as AVE, are envisaged as a practical initiative for the evaluation industry. Barry Leggetter, executive director of AMEC, has described as not an end point, but rather a big step forward for AMEC members around the world.

The full list of winners is as follows:

Best use of communication measurement: public sector
Media Monitors and University of NSW – Australian Sports Commission

Best use of communication measurement: not-for-profit
Echo Research – The Liberal Democratic Party

Best use of social media measurement
Media Measurement – Nissan

Best evaluation by an in-house communications team or PR agency team
Westminster City Council

Best use of communication measurement: Business-to-business
Kantar Media – The Society of Motor Manufacturers and Traders Limited

Best use of communication measurement: Business-to-consumer
Echo Research – McDonald’s Europe

Best use of communication measurement: International – multi-market activity
Hill & Knowlton Communications – Nord Stream AG

Best use of integrated communication measurement/research
Ex Libris – The Administration of Cherepovets City

Best use of measurement for a single event
Media Monitors – Te Papa Tongarewa (Museum of New Zealand)

International Members’ Award
Ex Libris – The Administration of Cherepovets City

Young Professional of the Year
Tim Zecchin – Media Measurement

Judges’ Platinum Award
Hill & Knowlton Communications – Nord Stream AG