London is undergoing a £600,000 rebrand, helmed by branding consultancy Saffron.

Promotional bodies such as Visit London and Study London will be rebranded. The GLA expected to adopt the same livery, followed later by TfL and the LDA.

It had been hoped the branding would be ready for the Winter Olympics this month, but it is now expected to launch in the spring.

“We need a multitude of promotional banners that encapsulate the vivacity of this wonderful city,” said Mayor of London Boris Johnson.