FRIDAY 21 JAN 2011 12:48 PM


A contestant from BBC show The Apprentice – and a former head of comms – has vindicated Lord Sugar’s decision not to employ him by committing an eye-watering email blunder.

Alex Epstein committed a PR faux pas by offering his services to over 700 press contacts, without blind copying the recipients. His error quickly became a talking point on Twitter, giving lie to the theory that all publicity is good publicity.

Under the subject line: "Could Alex Epstein - one of Lord Sugar’s Apprentices feature in your Online Publication?", Epstein put himself forward to critique the next series of the Apprentice, provide answers in a Q&A section, or review products.

Epstein also reminded recipients of his impressive business background:

"Whilst I am remembered often for my humorous style, I have a credible business background and have spent the last four years as Head of Communications for one of the UK’s fastest growing technology businesses. During my time there, I worked to launch several highly-successful PR campaigns and was a real contributor to their success."

Unfortunately, the email was sent out to over 700 press contacts, with all the email addresses open copied. The blunder led to a surge in Twitter mentions, and some caustic replies (copied to all).

Alex Epstein’s search for employment continues.