TUESDAY 25 JAN 2011 11:57 AM


The PRCA has announced that it will be making its training courses available for the first time in the Middle East.

Having run public relations training courses since 2001, the PRCA has partnered with Emirates Consulting and Media Services to offer training in the UAE and other Gulf states.

"This strategic partnership will give us a powerful presence in one of the world's undoubted growth regions, the Middle East," commented PRCA chief executive Francis Ingham. "Equally, Middle Eastern PR professionals will now have access to the very latest PR thinking."

The PRCA intends to continue its expansion into new markets. "We have plans to replicate this kind of arrangement in every mature PR market," said Ingham.