European winners in the 2011 REBRAND 100 Global Awards Showcase include bpost, the rebrand of the Belgian postal operator that has garnered much praise recently, Labormed, the Romanian pharmaceutical manufacturer, Glenilen Farm, a small dairy producer in Ireland, and the IVA in Denmark.

The United States Mint, the Passenger Rail Agency of South Africa, the Italian hearing aid company Amplifon, and BCLC, the British Columbia Lottery Corporation were judged to be the best of the entries recieved by REBRAND.

The awards were open to any rebrand, from anywhere in the world, that was launched between January 2008 and September 2010. They reward excellence in rebranding across the spectrum of organisations and projects: from Fortune 50 companies to non-profits, from a single brand component to a complete image overhaul.

The showcase singles out ANZ Bank for its implementation, whilst awards were given to others for Notable, Merit and Distinction rebrands as well as the Best Of.