PR software and services provider Cision has announced an upgrade to its CisionPoint PR software platform.

According to the firm, the new platform offer “an easier and more intuitive way” for PR and marketing professionals to plan communications strategy, build media lists, distribute news, engage with influencers, and track and evaluate campaign results.

The new enhancements include improved navigation and searching; additional news sources and social searches; real-time journalist requests from Twitter; new personalisation options that can tailor CisionPoint to provide more relevant insight; improved news distribution and analytics; and enhanced campaign integration.

“Today’s media relations is about networked engagement. Communicators know they must engage across every channel and every type of communication,” said Tosh Bruce-Morgan, MD of Cision UK. “CisionPoint works the way today’s PR professionals work: multi-tasking in real-time, engaging with multiple contacts, depending on the best and most up-to-date media and influencer information available.”