The shortlist for the Digital Impact Awards 2011 has been announced, as a record number of entries were whittled down by the judges of the UK’s leading programme to recognise, benchmark and celebrate excellence in digital stakeholder communications.

Now in its second year, the Digital Impact Awards is the biggest event of its kind in the UK, and provides nominees with a platform to discuss and commemorate the best of digital communications and online reputation and brand management.

Last year’s Grand Prix winner, Centrica, is again in a strong position, having made it onto the shortlist for three awards: Best corporate website, Best online annual report, and Best use of digital by sector.

Digital marketing and technology agency LBi top the nominated companies however, with four entries – each for separate companies – shortlisted.

The winners will be announced at a gala dinner on 20 October at The Grange St Paul’s Hotel in London. To join the elite of the digital communications industry on the night, contact Liz Foggitt on 020 7498 7008 or liz.foggitt@communicatemagazine.co.uk.

The full shortlist is as follows:

Deliverables

Best corporate website
BBC TV Licensing (TH_NK)
British Land (The Group)
Centrica (The Group)
Reckitt Benckiser (The Workroom)
Tullow Oil (The Group)

Best use of SEO for corporate communications
Jumeirah (Bigmouthmedia)

Best use of mobile and portable devices
Box UK
Harrods Limited (Imano plc)
Marks & Spencer (Investis)
New Look
Snow+Rock (Sequence)

Best use of digital to aid a CR campaign
Balfour Beatty (Radley Yeldar)
Coca-Cola Europe (Paratus Communications)
Prudential Plc (Investis)
SEB (Hallvarsson & Halvarsson)
Tullow Oil (The Group)

Best use of digital in a change or brand transformation situation
RBS (Changing the bank)
RBS (History 100)
Wembley (Dare)

Best use of online video
Coca-Cola Europe (Paratus Communications)
Corning Incorporated (Doremus)
Nokia (1000heads)
Pearson (Radley Yeldar)
The Metropolitan Police (AMV BBDO)

Best corporate viral campaign
Corning Incorporated (Doremus)
Red Sky Vision
Vodafone (TBG Digital)

Social Media

Best use of existing social media platforms/sites
Heineken Poland (TBG Digital)
LBi (Billboard Brawling)
Mini (Renegade Media)
Nokia (1000heads)
The Metropolitan Police (AMV BBDO)

Best development of own social media
Branded3
Farming First (Glasshouse Partnership)
Footlocker Europe (SapientNitro)

Best community development
Footlocker Europe (SapientNitro)
Hendricks (LBi)
New Look

Best use of social media in a crisis
Gatwick Airport (The Rabbit Agency)

Best use of digital to an internal audience

Best intranet
Heineken (SmallWorlders)
Interflora (Branded3)
National Grid (LBi)

Best digital employee communication
Arup (Ferrier Pearce)
Aviva (Words&Pictures)
British Gas (Blackbridge Communications & The DHC Consultancy)
Deliotte (Radley Yeldar)
Telefónica

Best use of digital to an investment audience

Best online annual report
Centrica (The Group)
Heineken (Addison)
Legal & General Group Plc (nexxar)
Logica (SAS)
Xstrata Plc (nexxar)

Best use of digital to aid media relations

Best online newsroom
adidas (Synaptic Digital)
Maersk (Synaptic Digital)
University of Cambridge

Best multimedia press release
Gardena (Cision)
Goodyear Dunlop Europe (Synaptic Digital)
PayPal UK (Wolfstar Consultancy)

Evaluation

Best evaluation process
Cision
Moreover Technologies

Sector

Best use of digital by a NGO, NFP or charity
Action on Hearing Loss (Redweb)
Royal Wedding Charitable Gift Fund (GGMR)
Samaritans
The Meningitis Trust (Renegade Media)
World Vision UK (Box UK)

Best use of digital by sector
Energy
Centrica (The Group)
Financial Services
Lombard (Purestone)
Professional Services
The Actuarial Profession (Slam Global)
Media & Telecommunication
Intel (Hill & Knowlton)
Public
The Metropolitan Police (AMV BBDO)
Retail
Tesco (MerchantCantos)
Travel
bmibaby (The Rabbit Agency)
Utilities
E.ON (LBi)