LBi took home the prize for Digital agency of the year last night at the second annual Digital Impact Awards in London, as 400 attendees celebrated the best work in digital communications for 2011.

Walking away with one Gold, two Silver, and one Bronze awards for its work with clients including Jumeirah and Hendrick’s, the agency received the inaugural award to recognise the organisation with the strongest body of work for the year.

Other winners on the night included the ‘Who Killed Deon?’ campaign by the Metropolitan Police Service and AMV BBDO, which was awarded the Grand Prix for excellence in digital stakeholder relations.

Categories took in all aspects of digital communications, ranging from social media to evaluation. The range of work entered covered such diverse subjects as New Look’s transactional mobile website, which won Gold for Best use of mobile and portable devices, to the partnership between Samaritans and Facebook, which won in the Best use of digital by a NGO, NFP or charity category.

The awards, hosted by television presenter Johnny Ball, took place at the Grange Hotel St Paul’s in central London, following the Transform conference during the day. A full list of winners is below:

Deliverables
Best corporate website
Reckitt Benckiser (The Workroom) - Gold
BBC TV Licensing (TH_NK & Capita) - Silver
Centrica plc (The Group) - Bronze
British Land (The Group) – Highly commended
Tullow Oil (The Group) – Highly commended

Best use of SEO for corporate communications
Jumeirah (Bigmouthmedia) - Gold

Best use of mobile and portable devices
New Look – Gold
Snow+Rock (Sequence) - Silver
Harrods Limited (Imano plc) - Bronze
Box UK – Highly commended
Marks & Spencer (Investis) – Highly commended

Best use of digital to aid a CR campaign
Coca-Cola Europe (Paratus Communications) - Gold
Balfour Beatty (Radley Yeldar) – Silver
Tullow Oil (The Group) - Bronze
Prudential plc (Investis) – Highly commended
SEB (Hallvarsson & Halvarsson) – Highly commended

Best use of digital in a change or brand transformation situation
Wembley (Dare & M&C Saatchi Sports & Entertainment) - Gold
RBS History 100 (HeathWallace) - Silver
RBS Changing the bank (HeathWallace) - Bronze

Best use of online video
Metropolitan Police Service (AMV BBDO) – Gold
Corning Incorporated (Doremus) - Silver
Coca-Cola Europe (Paratus Communications) - Bronze
Nokia (1000heads) – Highly commended
Pearson (Radley Yeldar) – Highly commended

Best corporate viral campaign
Corning Incorporated (Doremus) - Gold
Vodafone (TBG Digital) - Silver
Red Sky Vision - Bronze

Social Media
Best use of existing social media platforms/sites
Metropolitan Police Service (AMV BBDO) - Gold
Nokia (1000heads) - Silver
LBi (Billboard Brawling) - Bronze
Heineken Poland (TBG Digital) – Highly commended
Mini (Renegade Media) – Highly commended

Best development of own social media
Footlocker Europe (SapientNitro) - Gold
Branded3 - Silver
Farming First (Glasshouse Partnership) - Bronze

Best community development
Footlocker Europe (SapientNitro) - Gold
Hendrick’s (LBi) - Silver
New Look - Bronze

Best use of social media in a crisis
Gatwick Airport (The Rabbit Agency) - Gold

Best use of digital to an internal audience
Best intranet
Heineken (SmallWorlders) - Gold
National Grid (LBi) - Silver
Interflora (Branded3) - Bronze

Best digital employee communication
Telefónica - Gold
Arup (Ferrier Pearce) - Silver
Deloitte (Radley Yeldar) - Bronze
Aviva (Words&Pictures) – Highly commended
British Gas (Blackbridge Communications & The DHC Consultancy) – Highly commended

Best use of digital to an investment audience
Best online annual report
Centrica plc (The Group) – Gold
Legal & General Group plc (nexxar) - Silver
Heineken (Addison) - Bronze
Logica (SAS) - Bronze
Xstrata plc (nexxar) – Highly commended

Best use of digital to aid media relations
Best online newsroom
adidas (Synaptic Digital) - Gold
Maersk (Synaptic Digital) - Silver
University of Cambridge - Bronze

Best multimedia press release
PayPal UK & PizzaExpress (Wolfstar Consultancy) - Gold
Goodyear Dunlop Europe (Synaptic Digital) - Silver
Gardena (Cision & Eklips Digital Advisors) - Bronze

Evaluation
Best evaluation process
Cision - Silver
Moreover Technologies - Silver

Sector
Best use of digital by a NGO, NFP or charity
Samaritans - Gold
Action on Hearing Loss (Redweb) - Silver
Royal Wedding Charitable Gift Fund (GGMR) – Bronze
The Meningitis Trust (Renegade Media) – Highly commended
World Vision UK (Box UK) – Highly commended

Best use of digital by sector
Energy
Centrica plc (The Group) - Gold
Financial Services
Lombard (Purestone) - Gold
Professional Services
The Actuarial Profession (Slam Global) - Gold
Media & Telecommunication
Intel (Hill & Knowlton) - Gold
Public
Metropolitan Police Service (AMV BBDO) - Gold
Retail
Tesco (MerchantCantos) - Gold
Travel
bmibaby (The Rabbit Agency) - Gold
Utilities
E.ON (LBi) - Gold