THURSDAY 15 DEC 2011 4:32 PM


Globetrotting smartphone and tablet users can now access Cision’s media database wherever they are, as long as they’re using iOS or Android devices.

The database, which allows users to search for media and influencer contacts, and view contacts’ profiles and influencer ratings, is now available to customers via mobile platforms.

“Extending Cision’s software to the most popular mobile and browser platforms empowers more communications pros to engage influencers, media and customers, shape reputations, and generate awareness, leads and sales,” says Tom Ritchie, deputy managing director of Cision UK.

The Cision Media Database is updated 20,000 times a day and contains more than 1.5 million influencers and outlets from social, online, and traditional media. iPhone, iPad, iPod Touch and Android users will now be able to access that data at any time, whether or not they’re at their desks.

Cision has also released a browser extension for Chrome – named today as the most popular browser in the world, according to StatCounter – meaning that marketers and communicators can now search for journalist and digital influencers directly from their toolbars.