The winners of the AMEC Global Communication Effectiveness Awards 2012 were announced tonight at a ceremony in Dublin. SocialEyez (Media Watch), took home the night’s international grand prix, for their work with Etisalat UAE, with Kantar Media UK winning platinum for Drinkaware.

The AMEC Awards celebrate exceptional work in communication research, measurement and evaluation across the globe, and provide a continuation of the organisation’s strategy to influence international change for the benefit of the communications research industry. They took place at the historic Guinness Storehouse in Dublin, following the second day of the 4th European Summit on Measurement held by AMEC.

No awards were held in 2011, whilst AMEC reassessed how to make its Awards truly significant on an international stage – an aim upheld by the international winners. Kantar Media’s work with the French Biomedicine Agency won Gold in Best Use of Communication Management: Public Sector, while 360m (A Sentia Media Company) won in Business-to-Business for Dairy Australia.

Other winners came from Singapore, Ireland, Sweden and Italy, providing a true showcase for the best international work in AMEC’s field. The Young Professional of the Year Award went to Dr Kate Greenwood, from 360m, but all the entrants were highly praised by the judges.

Communicate was a media partner at the AMEC Global Communication Effectiveness Awards 2012.

The full list of winners is as follows:

Best Use of Communication Management: Public Sector

Gold - Kantar Media for Agence de la Biomédecine Tests Genetiques
Silver - Kantar Media UK for European Monitoring Centre for Drugs and Drugs Addiction - International Media Exposure of Annual Report
Bronze - 360m (A Sentia Media Company) for Families Commission - White Ribbon Campaign 2010
Shortlisted - 360m (A Sentia Media Company) for Parks Victoria - Melbourne Bushfire Protection Program

Best Use of Communication Management: Not-for-Profit

Gold - Westminster City Council - Responding to the new world of communications
Silver - 360m (A Sentia Media Company) for Greenpeace Australia Pacific – GM Wheat, July 2011
Bronze - Kantar Media for European Antibiotics Awareness Day 2010

Best Use of Communication Management: Business-to-Business

Gold - Kantar Media UK for Diageo - Responsible Drinking – Analysing the Public Discourse
Gold - 360m (A Sentia Media Company) for Dairy Australia - Quarterly analysis of Dairy Australia & wider dairy industry
Gold - Media Measurement Limited for Continental Tyres UK
Shortlisted - 360m (A Sentia Media Company) for DDB Group Asia Pacific - Retrospective Media Analysis
Shortlisted - Acceso for FCC
Shortlisted - SocialEyez (Media Watch) for Etisalat UAE

Best Use of Communication Management: Business-to-Consumer

Gold - Porter Novelli for The Royal Mint - All You Need Is Love: Creating the fastest selling coin in Royal Mint history
Silver - the mediaverse for Suncorp Personal Insurance
Bronze - SocialEyez (Media Watch) for Etisalat UAE
Shortlisted - 360m (A Sentia Media Company) for Citi Singapore - Quarterly Media Analysis
Shortlisted - 360m (A Sentia Media Company) for PETRONAS - Quarterly Media Analysis
Shortlisted - Impact Research & Measurement Pvt. Ltd. for Maruti Suzuki
Shortlisted - Kantar Media for Musgrave Retail Partners Ireland - Communications Strategy Refinement
Shortlisted - Weber Shandwick for Unilever- Ragu Mom’s The Word On Dinner

Best Use of Communication Management: International - Multi-market Activity

Integrated Communication Measurement/Research

Gold - Kantar Media UK for Drinkaware – Drinkaware: Alcohol and Soaps
Gold - Westminster City Council - Responding to the new world of communications
Shortlisted - Kantar Media UK for Toyota Motor Europe - Toyota Motor Europe: R&D Study
Shortlisted - Precise for Pfizer – Pfizer Research
Shortlisted - StrategyOne for Starbucks - Starbucks Brand Transformation

Best Use of Measurement for a Single Event

Gold - Kantar Media UK for Ford – Ford of Europe: IAA’11
Silver - 360m (A Sentia Media Company) for Families Commission - White Ribbon Campaign 2010
Bronze - 360m (A Sentia Media Company) for Greenpeace Australia Pacific – GM Wheat, July 2011
Shortlisted - Impact Research & Measurement Pvt. Ltd. for New Wagon R

Best Use of Social Media Measurement

Gold - SocialEyez (Media Watch) for Etisalat UAE
Silver - Media Measurement Limited for Continental Tyres UK
Bronze - The Gorkana Group for Simplyhealth - Framing a Social Strategy
Shortlisted - Acceso for Tweetelecciones.acceso.com
Shortlisted - Mediapilot for Apollo - Apollo and CSR in social media
Shortlisted - Precise for Pfizer
Shortlisted - SocialEyez (Media Watch) for Nokia - Nokia Social Media Monitoring & Analysis
Shortlisted - Warwickshire County Council for Warwickshire County Council - Library Consultation Campaign
Shortlisted - Weber Shandwick for US Army - Army Strong Stories

Best Use of a Research, Measurement and Evaluation Programme

Gold - Waggener Edstrom Worldwide for Health Promotion Board Singapore – National Smoking Control Campaign 2011 and National Healthy Living Campaign
Silver - Chandler Chicco Companies for the STOP Obesity Alliance – Measuring Stakeholder Engagement for the STOP Obesity Alliance
Bronze - Report International Ltd. for Philips – Philips OneVoice

Innovation Award

Bronze - Precise for Pfizer

Young Professional of the Year Award

Gold - Dr. Kate Greenwood, 360m (A Sentia Media Company)
Highly commended - Sarah Ball, Media Measurement
Highly commended - Chai Seow Min, 360m (A Sentia Media Company)
Highly commended - Hope Clutterham, 360m (A Sentia Media Company)
Highly commended - Daniel Millin, the mediaverse

Grand Prix: The International Award

SocialEyez (Media Watch) for Etisalat UAE

Grand Prix: The Platinum Award

Kantar Media UK for Drinkaware – Drinkaware: Alcohol and Soaps