TUESDAY 17 JUL 2012 11:10 AM


Social media is still evolving as a medium for corporate communicators, with new possibilities and problems presenting themselves constantly. A new book, Share This: The Social Media Handbook for PR Professionals, aims to address how communicators can make the most of social opportunities.

Produced by the CIPR, Share This has been crowdsourced to bring its readers guidance from some of the industry’s leading practitioners. It was edited by Stephen Waddington, who said: “The book developed out of the Social Summer workshops that the CIPR Social Media Panel runs. The Panel decided to record and replay some of the conversations with experts from those sessions in a book to share with practitioners more widely.”

The book’s 26 chapters cover eight main topics, with each chapter contributed by a comms expert. For example, the internal comms and social media strategist Rachel Miller wrote a chapter on employee engagement, and Robin Wilson, the director of digital PR and social media at McCann Erickson, addressed Facebook.

Waddington also pointed out that the book was written using many of the techniques for which it advocates, with chapters managed over Google Docs and contributors reviewing and commenting on the work of others.

Share This will be published by Wiley on 20 July in print and digital formats.


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