DWPub, the press release distribution site, has launched a new online news service, offering brands and PR companies their own fully customisable online press centres.

Along with media portfolios, press releases and relevant video and imagery, the Newsrooms service aims to enable businesses and brands to harmonise their media in a branded environment.

The Newsrooms are designed to incorporate all news content, making it instantly accessible to journalists interested in finding out more about a brand or a client a PR company represents. It features integrated social media channels as well as personalising tools such as font, colouring and the option to upload a company logo.

The service has a three-tiered membership system, with a free, basic version of the product available to anyone who posts a press release on the SourceWire news distribution wire.

“Online newsrooms are an effective way to bring all media collateral together so it can be found easily by journalists and other influencers,” says Daryl Willcox, Founder and Chairman of DWPub. “We’ve worked hard to make SourceWire News Distribution Newsrooms easy to set up and manage and they’re backed with our pedigree of over 15 years of developing a close relationship with the media community.”