Branding consultancy Wonder and Irresistible Films have redesigned and rebranded Renault TV as RTV. The Wonder-designed logo will roll out this week as part of Irresistible Films global identity redesign across RTV’s platforms.

Renault TV, run by Publicis Entertainment, broadcasts 24/7 on Sky in the UK and from three service providers in France.

The television channel rebranded in order to diversify its content and focus on its redesigning as an entertainment brand. Wonder’s campaign represents this with a modern, abstract design. The brand consultancy has also designed smartphone and tablet apps for RTV.

“Our aim was to entertain and surprise the viewer at every opportunity and to create an identity that is constantly changing and with endless possibilities,” Tim Platt of Wonder says.“At the heart of the concept is the new RTV logo, it is the catalyst that drives the identity, and the starting point for all elements.”

RTV has been available on Sky since 2009 and was developed as an entree into the Renault brand.