When a 220,000-tonne container ship blocked the Suez Canal on 23 March, the world watched the crisis unfold online. Social media, video and strategic storytelling were used to manage crisis communications as the major global shipping route came to a halt.
News streams last week flooded with concerns over the AstraZeneca vaccine and potential links to rare bloods clots. Despite repeated affirmation from scientists that the vaccine is safe and presents an incredibly low risk for majority of people, this comms crisis has only fuelled vaccine hesitancy and public health anxiety.
Founded on the Welsh border and operating out of Deeside in north Wales, Iceland remains an independent grocer with a number of sites across Wales and the rest of the UK. It has recently announced that it has dismissed corporate affairs director Keith Hann following Hann’s derogatory statements on Twitter and in blog posts.
“You can’t get away without having your homework marked anymore,” Colin Wheeler, MD of Survey Solutions said at Monday’s PRCA Measurement Conference. The annual event discusses measurement and evaluation in PR, examining ROI, communications planning and strategic data analysis.
Modibodi has been groundbreaking in its representation of women, its approach to brand positioning and tone of voice, and its leadership style. CEO and founder of Modibodi Kristy Chong mentions the unmentionable.
Winning in every category in which it was nominated, Worcester Bosch and DRPG’s digitisation programme for the manufacturer was among the best digital projects in Europe. How did it achieve Digital Impact Awards gold while garnering real results for key stakeholders?.
This week's videos explore a return from the stringent protocols dictated by the pandemic in the worlds of sport, entertainment and corporate communications. For more updates about #CommunicateLens, follow @Communicatemag on Twitter.
To craft a coherent message about its purpose-driven business model, U and I Group plc (U+I) worked with Gather on an annual report and corporate website which focused on creating a clear, simple narrative with a distinctive approach and stakeholder stories at its heart.