The Charter Institute of Public relations published a new skills guide ‘from comms professional to CEO,’ which explores what holds comms people back on their professional journey to leadership positions, including becoming CEOs. Based on qualitative research interviews with C-suite professionals, the report provides advice for public relations experts on how to make the journey to the top.
“You can’t get away without having your homework marked anymore,” Colin Wheeler, MD of Survey Solutions said at Monday’s PRCA Measurement Conference. The annual event discusses measurement and evaluation in PR, examining ROI, communications planning and strategic data analysis.
Modibodi has been groundbreaking in its representation of women, its approach to brand positioning and tone of voice, and its leadership style. CEO and founder of Modibodi Kristy Chong mentions the unmentionable.
Winning in every category in which it was nominated, Worcester Bosch and DRPG’s digitisation programme for the manufacturer was among the best digital projects in Europe. How did it achieve Digital Impact Awards gold while garnering real results for key stakeholders?.
This week's videos explore a return from the stringent protocols dictated by the pandemic in the worlds of sport, entertainment and corporate communications. For more updates about #CommunicateLens, follow @Communicatemag on Twitter.
To craft a coherent message about its purpose-driven business model, U and I Group plc (U+I) worked with Gather on an annual report and corporate website which focused on creating a clear, simple narrative with a distinctive approach and stakeholder stories at its heart.
Cravenhill Publishing, home of the Transform Awards, Digital Impact Awards and Employer Brand Management Awards is expanding the remit of its Corporate Content Awards to North America. Continuing Cravenhill Publishing’s growth in the US and building on the success of the fifth annual Transform Awards North America – held in October 2019 – the Corporate Content Awards North America will be held in New York in the fall of this year.