WEDNESDAY 17 OCT 2012 7:36 AM


The third annual Digital Impact Awards recognised the best in digital stakeholder communications last night. The gala dinner celebrated award winners in five categories including social media, deliverables, evaluation, digital and sector.

Science humourist and self-professed nerd Steve Mould hosted the evening’s awards and introduced a room full of fellow digital nerds to a brief history of technology. The evening was held in a dazzling room at the Brewery with nearly 500 people in attendance. Mould led the festivities and some of the industry's top personalities distributed awards in each sector, including, among others editor of Communicate Molly Pierce and the director general of the PRCA, Frances Ingham.

All those celebrated at the awards exemplified the best in the industry.

Andrew Thomas, founder of Communicate, says, “This year we saw the Digital Impact Awards come of age. Nearly 500 people came to celebrate digital stakeholder communications, making it the biggest event of its kind. There was a 54 per cent increase in entries, judged by 30 senior communications professionals. The standard of entry was the highest we've seen, so I'd like to congratulate all the winners and shortlisted companies.”

The prestigious Grand Prix award went to Reckitt Benckiser and The Workroom’s multi-platform, digitally driven recruitment drive embodied the spirit of the awards. Other winners included LBi, which took four gold awards for three different clients, The Rabbit Agency for its innovative online work for bmibaby and AKQA for Nissan's campaign in India. The event concluded with the Digital Agency of the Year award being given to The Group, whose chief project was Tesco’s annual report and the Tesco corporate website.

All the winners’ projects will be showcased on the Digital Impact Awards website.