TUESDAY 23 OCT 2012 12:01 PM


Communicate magazine is announcing the launch of the fourth annual Transform Awards, Europe’s only celebration of rebranding, repositioning and brand transformation.

The Awards have honoured the best rebrands in various sectors and regions in Europe since 2010 and will culminate in a ceremony and gala in March 2013.

Entries are now invited via the Transform Awards website for any projects that fulfill the entry criteria and were undertaken between January 2011 and November 2012. Both companies and agencies are honoured with awards judged by a panel of experts.

“The Transform Awards go from strength to strength, recognising the best in rebranding and repositioning from across Europe,” founder of Communicate magazine Andrew Thomas says. “Over the past three years the standard of the entries has really grown so it’s exciting to be opening for the fourth year.”

The categories for entry are Content, Process, Strategy, Type and Sector & Region. There is also a new award this year that will be given for best brand guidelines and falls under the strategy category.

The early deadline for entry is 6 December and the late deadline is 20 December. For entry details visit the Transform website.

To participate in discussions on rebranding, visit our LinkedIn group, ‘Transform - Discussions on Rebranding’.

A full list of categories and awards is below:


Best visual identity

Best use of a visual property; photography/illustration/digital

Best brand architecture solution

Best use of copy style/tone of voice



Best external stakeholder relations during a rebrand

Best internal communication of a rebrand

Best implementation of a rebrand

Best implementation of a rebrand across multiple markets



Best brand guidelines

Best creative strategy

Best brand evolution



Best corporate rebrand following a merger or acquisition

Best corporate rebrand to reflect changed mission/values/positioning

Best corporate rebrand for a spinoff/new company

Best brand consolidation

Best rebrand of a digital property



Best rebrand from a charity/NGO non-profit

Best rebrand from consumer services sector

Best rebrand from the energy sector

Best rebrand from the extraction sector (oil, gas and mining)

Best rebrand from the financial services sector

Best rebrand from the healthcare sector (including pharmaceuticals)

Best rebrand from the industrial and basic material sector

Best rebrand from the professional services sector

Best rebrand from the property sector

Best rebrand from the public sector

Best rebrand from the retail sector

Best rebrand from the technology, media & telecommunications sector

Best rebrand from the tourism sector

Best rebrand from the utilities sector

Region Best rebrand from the Baltic region (Poland, Estonia, Latvia, Lithuania)

Best rebrand from the Benelux region

Best rebrand from the DAS region (Deutschland, Austria, Switzerland)

Best rebrand from Eastern Europe

Best rebrand from France

Best rebrand from Iberia

Best rebrand from the Mediterranean region (Italy and Greece)

Best rebrand from the Nordics region (Denmark, Finland, Norway, Sweden)

Best rebrand from Russia

Best rebrand from Turkey and the Middle East

Best rebrand from the UK


Grand Prix for excellence in rebranding