The London Ultrasound Centre has a new home and a new look that will soon echo across the capital.

The Silk Pearce designed identity features a new logo with a soft white flare around the word ‘Ultrasound’ intended to give the brand a relaxed and friendly feel.

Silk Pearce creative director Jack Pearce says, “We thought the name was the hero – it was really important – so we wanted the logo to simply present that in the best way possible. We put it in the square as we wanted the ability to place it in a small range of backgrounds.”

The Ultrasound Centre’s new branding has debuted alongside a physical move onto the prestigious medical enclave of Harley Street. The rebrand also entails a new website and uniform patient and physicians literature and stationery. The rebrand has been launched in an effort to raise awareness and promote the Centre's services.

Peter Demetris, managing director of the London Ultrasound Centre, says, "The rebrand was designed to raise awareness of our new facilities and expanded range of services but also to signal an exciting new future for the centre."

The Centre is owned by JD Healthcare and is overseen by Dr Darryl Maxwell.

Communicate is accepting entries for the Transform Awards, celebrating the best in rebranding. To enter, click here.