Michael Page International, one of the world’s biggest specialist recruitment firms, has redesigned its identity as part of an internal restructure.

The core brands of Michael Page, Page Personnel and Page Executive will be brought under the PageGroup umbrella to reflect the strength of the company’s subdivisions.

CEO Steve Ingham says, “Our Page Personnel and executive search brands have reached a significant size and market reputation, so we felt now was the right time to create a new brand structure to consolidate our operations and maximise the opportunities available within professional recruitment globally.”

PageGroup’s corporate strategy and focus on growth markets and expansion remain the same, as will the consumer-facing operation of the organisation. The reshuffle will affect the individual brands operating under the PageGroup banner and the branding of the organisation as a whole. The rebrand will allow brands such as Page Personnel, which are strong in certain regions or industries, the same prevalence within the corporate structure as the core brands.

The PageGroup website got a refresh alongside the rebrand.

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